The main goal of a vehicle rental company is to obtain you to pay them money in return for using their autos. Straightforward sufficient, however when various other firms are around with the exact same goal, a consumer base can not be grown and also therefore earnings can not be increased without separating oneself from the competitors. Different people have various demands and one firm will not have the ability to satisfy every one of them simultaneously. Some firms will certainly attempt to differentiate themselves rather. However it needs to be stated that completely, automobile business have 2 different consumer types: the regular user as well as the informal user. The constant customer is the one that tries to find differences. The casual individual seeks price.
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